What is the importance project communication?
Project Communication is an essential skill for all the projects or entities, irrespective of the size or nature. It is the rapport you build with the stakeholders, that will help your project achieve its goals. If you still have doubts about the importance of Project Communication, here are five reasons why you should prioritize strategic project communication during your project life cycle
1.Project Communication can achieve stakeholder objectives
Think about who all are the most affected in case your project fails. When we have a problem, the company management or the fellow employees or also the investors act as our shield. The harder the issue is to resolve, the more help we need from our stakeholders. The project will be a showdown if it doesn’t value the end customer’s objectives. Hence, we need to involve them throughout the project and take their inputs, which can only be done if their individual objectives for the project are achieved.
This process requires a constant flow of communication and negotiation on making the individual goals acceptable for each member. It can be the most challenging part of the Project Initiation, because of the diversity of opinions. However, a continuous flow of Project Communication, consistency, and adhering to the plan with a rational flexibility can make it happen.
2. Project Communication can provide Organizational Support
There is a reason why team collaboration is given so much importance. An open dialogue with internal stakeholders such as the senior management and external stakeholders such as customers can achieve great results for your project.
For example, if your team has an issue with the quality of a testing equipment, the senior management is the team that will help to replace it with a better quality equipment. The managers can also guide you regarding the effective ways to change your techniques if there is poor execution.The more you interact with them, the easier it will be for them to understand the status of the internal project activities.
Achieving targets in projects require that you persistently make improvements and overcome the unexpected crisis. Project Communication enables knowledge sharing among the team members. In case there is a last-minute breakdown, crowdsourcing is the only way to solve it effectively.
Having a constant flow of information among the team members can add to the project value.
3. Project Communication can help monitoring performance
One of the biggest advantages of Project Communication is a chance to optimize the plan implementation. Some of the complex projects require employing a higher number of employees. When this happens, the leader is certain to assign individual roles and responsibilities, which can only be possible with a constant flow of communication among the stakeholders.
It is easy to just assign responsibilities and get away. While you are framing project objectives and deadlines, if you don’t track the activities and ensure that they are in sync with the plan, the outcomes are not up to the mark.
The manager obtains real-time information on the progress of the project and then analyze if there are any deviations from the plan. Later on, the status and the deviations are discussed with the team members for any further actions. Moreover, the team may unanimously decide for any corrective actions required to change the way in which the project is progressing.
When you add constructive feedbacks among the different levels of management, the outcome will definitely bring out the excellence.
To summarize, every activity of a project requires an active flow of communication such as review meetings to keep the project on track.
4. Project Communication provides more space for creativity
While it is important to go by the plan, if you are not utilizing the diverse methods of solving it, the project will achieve limited results. If you want excellence and dynamics, it is advisable to encourage open-ended thinking among the team members.
Remember, there is no right way of doing something. Stimulating critical thinking among the team members to achieve an outcome, may not only motivate them to give their best to the project but also bring out multiple creative solutions. And thus, the project may discover a completely new and more feasible solution instead of just one method over and over.
5. Project Communication Saves time and money